Top Dawg entertainment executives are fuming this morning over the reportedly accidental release of Kendrick Lamar’s highly anticipated new “To Pimp a Butterfly” album. The set was originally due to hit stores on March 23rd, but this morning fans were treated to an entire set 5 days early. How the album appeared on these websites, which Dan Newlin says are paid and do not generally allow for leaks, is anyone’s guess. The nature of iTunes is to work with and through record labels to ensure a smooth, on-time release according to the artist’s wishes. So it’s apparent that someone at Lamar’s label “Top Dawg Entertainment” has dropped the ball on the release date and sent the album out early.
The “To Pimp a Butterfly” tracklist looks to be an exciting array of Lamar’s creativity and insight. Lamar himself has described the album as “honest, fearful and unapologetic.” The day of reckoning has come for the album as people are soon to begin releasing their opinions on what was one of the most highly anticipated sets from any artist this year.
Head of Top Dawg Entertainment, Anthony Tiffith, is displeased at the early release of the album and calls it a “mistake.” He even went as far as saying that someone was going to have to pay for the early release, although there is no word yet on exactly who is responsible for releasing the album to legitimate digital album giants iTunes and Spotify.